RELIABLE, TOUGH, yet SERVICEABLE, TRAILER & Other Vehicle LIGHTING 

OUR HOME BASE … OUR EXPERIENCE …
OUR INVENTIONS … OUR TECHNICAL KNOWLED GE! 

LOCATION & CAPABILITIES
Sierra Design Manufacturing, Inc., formerly Sierra Products, Inc. is headquartered in Livermore, CA next to the Lawrence Livermore National Laboratory with a second facility in Sonora, CA … near Yosemite Valley. 

Our Livermore facility houses our Management, Sales, Engineering and R & D Operations plus our “in house” Tool Making and Injection Molding Machinery.   We have twelve, 100 Ton to 500 Ton* Plastic Ejection Molding Machines along with all necessary complimentary equipment for designing, tooling and manufacturing any kind** of vehicle lighting that we can guarantee are compliant to all Federal Motor Vehicle Safety Standard #108 (FMVSS #108) requirements.
                *Clamping force capability                **Including Custom Designs 

Further, we are able to brag that we’re the only bona fide U.S.A. Vehicle Lighting and Reflector Manufacturer in the 22 Western States that is actively Designing, Tooling and Molding (in house) Vehicle Lighting and Reflectors to Federal FMVSS #108 Mandated Standards … in the “Good Ol U.S.A."!  Additionally, we believe we are the only Lighting Manufacturer that molds all its Trailer, RV and Truck lighting from official GE’s “Fade Proof”, Tough, Lexan®. 

With our extremely capable Tooling and Manufacturing facilities, “Sierra” maintains total control over all work, which results in our ability to solve problems quickly and fill orders rapidly whereas, small orders can be expedited and our flexible Blanket Order Program reliably fills large orders on a pre-arranged schedule. 

FOR 25+ YEARS, WE HAVE TESTED our Products for “COMPLIANCE” and “LONGEVITY”
In the 1970’s, we had to learn "from scratch" all applicable Federal and State and SAE Laws applicable to Vehicle Lighting, and since then, we’ve been monitoring the "Federal Register" daily to keep up on the latest changes and legal interpretations relating to FMVSS #108* Law.  Over the years, we have collected and officially commented on many of NHTSA’s “NPRMs” (Notice of Proposed Rule Making) as well as on NHTSA's “Legal Interpretations” that cover a wide variety of Manufacturer and Public Questions, plus NHTSA's responses.                 *FMVSS #108 = Federal Motor Vehicle Safety Standard #108 

Also … over the years … we have made routine trips to Washington, D.C. to keep up with FMVSS #108 “Docket* Entries” and we offer to share this wide range of knowledge with our customers (and their Lawyers) when legal problems arise.  Over the years, we’ve also been instrumental in “trying” to update and improve FMVSS #108 Laws using NHTSA’s official “Petition” and “Legal Interpretation Request" systems.  However, from NHTSA's replies … and lack of replies … we have found that common sense and real-life sensibility are missing virtues at NHTSA.
                *Which represents writings not available on NHTSA's website 

Our Founder, Dennis G. Moore, set up our Vehicle Lighting Test Lab* (using Equipment traceable to the U.S. Bureau of Standards) over 25 years ago, which we still use to routinely check all our own … and sometimes, competitor's … designs using current FMVSS #108 Mandated Standards with additional “Real-Life Endurance Tests” that NHTSA doesn’t require … but should.         *Our Lab Testing Facilities have been “California Highway Patrol Approved” 

TRADE NAMES and MAJOR SALES FEATURES
For 25+ years, we have been marketing our leading Boat Trailer Submersible Lighting products under the brand name Dry LaunchÒ, which has become well recognized for products of quality, value, and customer satisfaction throughout the Marine Aftermarket and Boat Trailer Industries.  Lately, we have begun to introduce our Unique New and Updated Lighting to all kinds of Trailer, RV and Small/Large Truck OEMs, plus to "Cap" OEMs and Cap Dealers plus all the associated Aftermarket Distributors using the ConvoyÒ brand name, in addition to Dry Launch®. 

1113 Greenville Road    Livermore, CA  94550    Tel:  (925) 443-3140    Fax:  (925) 443-0384

Dry LaunchÒ has spent 25+ years molding primarily GE Lexan™ (Polycarbonate) into all our Universal and Tough Duty … as well as our Submersible … Lighting products.  Further, we still remain the sole supplier of the … now famous … “No Tools”, “Snap out, Bulb Slide” feature as well as our popular “Hi & DryÒ Termination” system … neither feature is offered by any other competitor.  

Our New Multi Function, "See Thru", SPLL designs are indeed revolutionary as they provide one of a kind, “See Thru/Chrome” and “See the Bulb” Styling for Trailers, RVs and Trucks.  This concept perfectly complements the latest “See Thru” Auto, SUV and Pick-Up Tail Light Styling now routinely coming from Detroit, Japan, etc.  Look around and notice all these ongoing New Tail Light Styling changes that help to sell more vehicles that wouldn’t have necessarily sold using “Same Ole”, “Plain Jane” Tail Light Designs! 

We also manufacture other unique, Replacement … Update and New Looks! Vehicle Lighting including a large selection of Standardized Replacements, Updates and New Looks "Center High Mount Stop Lights" (CHMSLs) … also referred to as … “3^rd Brake Lights”.  Our 400 and 500 Series CHMSLs (including Cheapened Taiwan/China outward appearing Copies) can be seen on Domestic and Work Truck "Caps" all over the U.S.A.  Now we are introducing Update "Modularized" versions that can be wired three ways - as well as tit for tat replacements - see our Website for details!
                *Center High Mount Stop Light 

OUR REPUTATION and GOALS
Most of the Aftermarket and OEM "Incandescent" Trailer, RV and Truck Lighting being sold today … is composed of Cheapened Taiwan/Chinese Same Ole, Plain Jane, Copies* of successful lighting that Americans originally designed and have been using in large numbers on Trailers, RV’s and Trucks over the past 30+ years whereas our Incandecent designs revolve around our goals of quality, uniqueness and serviceability and are not based on the copying and cheapening of others’ designs. 
        *Copied in outward appearance only - whereas materials, output and longevity is always unknown 

We also claim a profound dedication to Public Safety by designing vehicle lighting products with unique grief reducing, safety and serviceability features that are (sooner or later) greatly appreciated by OEMs, Distributors, and Dealers, and eventually by the End User as well.  We are always dedicated to “Trail Blazing” new Innovations and New Looks! that … along with our other features … results in excellent overall “Value” to all concerned.  Further, we always surpass all FMVSS #108 and SAE Safety Mandates and Practices, contrary to Taiwan/Chinese cheapened "Knock Offs", which have become mostly “Liability Gatherers”. 

“TECHNICAL and LEGAL CLARIFICATIONS” (TLCs)
Included in our past and present "Technical and Legal Clarification" (TLC) writings … available on our web site, SierraDesignMfg.com … we address many Vehicle Lighting subjects.  Here we try to call attention to the specific history and common sense reasoning behind each vehicle lighting subject and compare this knowledge to what has resulted in Federal Motor Vehicle Safety Standard #108 (FMVSS #108) Mandated Law. 

In our “TLCs” and in all our other writings, we try to point out obvious (and not so obvious) legal and obscure safety requirements as well as speculate on needed Improvements to FMVSS #108 so that responsible Distributors, Dealers, OEMs and ultimately the Public are encouraged to buy and use only Lighting that can be “proven” to be compliant to all facets of FMVSS #108, and to Common Sense safety practices as well!

THE SOCIETY of AUTOMOTIVE ENGINEERS (SAE)
All Trailer, RV and Truck Manufacturers, Distributors and others interested should realize that, directly or indirectly, the “Society of Automotive Engineers” (SAE) wrote most of the initial and existing FMVSS #108 Mandates.  Also, everyone concerned should realize that SAE members are 98% “automotive oriented” and do not feel obligated to provide Trailer Lighting subjects, RVs and Trucks the required attention they should be given.  As a result, “Automotive” subjects and “Automotive” needs continue to be given nearly all the attention from the Society of Automotive Engineers.  This nearly exclusive "Automotive" attention is seen coming from all NHTSA's Regulation and Compliance Department's personnel as well. 

OUR CURRENT CUSTOMER BASE
Over the past 28 years, we have supplied Chain Stores like Sears®, Grand Auto®*, etc.  We have also reliably supplied many well known Boat Trailer Manufacturers like ShoreLand’r® and E-Z Loader®, as well as many other quality Trailer and RV Motor Home manufacturers, including Airstream®. We have also, dutifully, served practically all Major Marine Distributors and several RV Distributors who can verify that our products sell well … are routinely praised** … make them, grief proof profits … and generate virtually Zero Returns!         *A Western Auto Chain Distributor            **See attached two Testimonials

“LED” LEGAL, COSTS, and PERFORMANCE PROBLEMS are PROHIBITIVE
We have avoided designing and tooling "LED" Trailer and other Vehicle Lighting because of the many obvious (and not so obvious) legal and inherent degradation problems associated with typical, low quality Trailer and Truck LED Multi-Function Tail Light Assemblies.  These problems become apparent when cheap “LED” Multi Function Designs are used for outdoor, “fully exposed” applications.  Check our website for our extensive writings referring to quality and value considerations and what’s necessary as to moisture and heat protection to find Legal and Lasting "LED" 7 Function Light Assemblies for Trailers, RVs and Trucks.  As to price … we've only found one Competitor making a 7 Function LED Assembly that we think is fully FMVSS #108 Compliant, made by Cequent®, the Australian Company, and it costs ≈$100/Pair at Bass Pro.
            *Compare quality versus costs to what Auto LED Assemblies cost the Manufacturer. 

QUALITY results in NO COME BACKS and NO UNPLEASANT EXPERIENCES
Since our beginning, we’ve specialized in using Fade Proof, Tough! GE Lexan™ Polycarbonate in practically all our components … and particularly in our Main Lenses and Reflectors.  We try to convince OEMs and Distributors that are contemplating handling our Tough, Legal, Reliable and Serviceable Lighting … they will save enough in dealing with complaints* and replacements* to yield more than an adequate "payback" for the slight initial extra cost of our unique designs.
                *Time is money and dealing with complaints and the associated Grief's also represent money 

Yes, Lexan™ does break when smashed, but it doesn’t shatter and it doesn’t fade.  Lexan® also absorbs "hits" and withstands hot and cold applications much better than Acrylics.  When a driver smashes one of our Lights* … the driver can see from the (still one piece) smashed carcass that he was originally supplied a stout product and he will likely feel it was his fault for the smashing instead of blaming the Trailer Manufacturer or the associated Dealer he bought the Trailer from.
             *And being exposed as they are … they do get smashed 

I think we all know that most Americans can sense when they’ve been provided inferior products … and they don't forget unpleasant experiences … nor do they forget who provided the problem. 

COMPLIES with ALL FEDERAL & STATE STANDARDS, plus Common Sense Standards
Our lights have “built in” Toughness, Grief Reducing and Serviceability features that sooner or later, end users will appreciate and praise those that supplied them these features.  Further, we can confidently claim that all our Lights comply with "all" applicable Federal FMVSS #108 Mandated Specifications … and there are many!  We additionally toss in a few common sense and grief reducing features that Federal and State Laws don’t require … but should! 

We can prove complete compliance to all FMVSS #108 Mandates by providing NHTSA (when need be) Laboratory Compliance Tests, which are derived using NHTSA and SAE required processes and Instrumentation that are Traceable to the U.S. Bureau of Standards.  Further, anyone can use our “Eyeball Test”* and actually see how our Incandescent Multi Function lights produce the mandated 12-5/8 in²** of "Effective Projected Luminous Lens Area" (EPLLA) mandated by FMVSS #108 for Over* 80” Brake/Turn/Lane Changing Signals.  Furthermore, using our “Eyeball Test”*, anyone can see that 90%+ of the typical Taiwan/Chinese "LED" Brake/Turn, 3 and 7 Function Tail Light Assemblies are not “EPLLA” Compliant to FMVSS #108 and are therefore subject to Recall*.
                *See our web site writings on these subjects               **Under 80" Wide Vehicles - EPLLA is 7-3/4in² 

It Takes ONLY A FEW OF OUR PRODUCTS to SATISFY MOST CUSTOMERS' LIGHTING NEEDS
Since our "thought out" Lighting Products (and CHMSLs) are so versatile … Distributors and Dealers need to stock and display only very few of our lighting items in order to satisfy most potential lighting customer needs … particularly for "Pair" Replacement and New Looks & Update desires.  Besides fulfilling all Boat Trailer Replacement needs, these few products will generate unique additional sales satisfying all kinds of Trailer, RV and Truck Owners' fixing, modernizing, and safetyizing desires. 

Distributors and Dealers evaluating our products should consider our unique profit potentials because there are millions of our popular Standard "SP, "203" and "327" Products still in use, which produces a huge, already existing Replacement Market.  Also, it should be realized that the typical single (left or right) "Replacement Light Seeking" potential customer will have a hard (or impossible) time finding a source for purchasing their "exact" needed Left or Right Replacement; therefore, they will be completely susceptible to the idea of replacing "both" the right and the left with New Looks! Lighting that also gives them features eliminating some of their “personally experienced” Trailer problems and griefs. 

GIVE US A TRY - YOU WON'T REGRET IT!

Testimonials 

MFG
To:         <lynne-sierra-products-inc.com> 

I popped on a pair of DRY LAUNCH (701 WBR & 701 WBL) tail lights on my boat trailer in 1982. I had to replace one light about 10 years ago because it was hit at the boat ramp. I am replacing another one now because someone hit it where I store the boat. My tailoring is 100% salt water and I never changed out a bulb!!!!!!! Your products are great.

As far as I am concerned DRY LAUNCH lights are the best kept secret in the boat tailoring world for the last 20 years. Where are you guys? I bet you could corner the market if people knew about you. Heck, I knew about you and had hell finding you. There is no phone number molded on the lights much less the parent company’s name. Most people are not as tenacious as I am and would give only to purchase ???????.

If you want to replace lights frequently and not have them work when you are tailoring, purchase a ??????? piece of crap. 

Bob McNamara